Masha Popova has a necessity for pace. Christening her London Style Week debut with the sound of engines revving, the Ukrainian-born designer seemed to a darker temper in response to private and worldwide upheavals. (Popova had been residing again within the Ukraine when the Russian invasion started, and fled again to London.)
Popova is a success amongst the likes of Dua Lipa and Kylie Jenner for her glistening, Y2K-inspired butterfly motifs. Right here, she was intelligent to not lean into these an excessive amount of – just one bra prime had insect options. As an alternative, she targeted on denim. Low-rise denims, halter-neck mini-dresses, and apron-style skirts seemed to be chewed up and spat out by a drifting 4×4, with tyre trails graffitiing many of the items on show, together with jersey T-shirts and maxi clothes. Swirling, oil spill-inspired graphics had been joined by an iridescent motorbike jacket and the overall look was topped off knee-high platforms cloaked in additional denim.
It’s thrilling to see a designer like Popova already so assured in her imaginative and prescient. Her eye for sellable product is past her years. This can be a designer rushing within the quick lane. Attempt to sustain.
,